KNOWLEDGE EXCHANGE Training FOR HIGHER EDUCATION

Blueberry TraininG

© Andrew Corcoran, 2022

Writing Research Commercialisation Bids

AIM

To help academics, research students and support staff to develop commercial proposals which gain support.

LEARNING OBJECTIVES

• Appraise the types and purposes of commercial proposals
  
• Justify the need and demand of the beneficiary group
  
• Plan to manage intellectual property in the context of the project
  
• Critique various proposal formats
  
• Plan to deliver a compelling pitch
  
• Assess and plan to manage project risk 
  

DURATION

1 day

WORKSHOP CONTENT

Understanding the Brief

• Types of proposals
  
• Benefits of a proactive approach
  
• Strategic fit
  
• Capital and revenue issues
  

Developing the Proposal

• Purpose of a proposal
  
• Evidencing need and understanding the beneficiary
  
• Common intellectual property issues
  
• Essential components and formats
  

Presenting the Opportunity

• Evaluation and common mistakes
  
• Funding plan
  
• Pitching
  




Maintaining Relationships


• Establishing credibility
  
• Barriers to delivery
  
• Identifying and managing risk