Training Provider to universities

Blueberry TraininG

© Andrew Corcoran, 2015

Developing a Commercial Proposal

AIM

To help academics, research students and support staff to develop a commercial idea for discussion with potential clients.

LEARNING OBJECTIVES

  • Plan to meet the needs of beneficiaries and funders
  • Consider a pro-active approach to undiscovered funding opportunities
  • Draft a 'strawman' project proposal
  • Appraise alternative proposal formats
  • Assess and plan to manage project risk
  • Organise to capture academic and commercial outputs


DURATION

1 day

WORKSHOP CONTENT


Envisioning

  • Purpose of a proposal
  • Develop the vision
  • Focus on objective measures
  • Funding: terms and conditions
  • Strategic fit with funding bodies (public and private)
  • Types of proposals
  • Benefits of a proactive approach


Proposal formats and components

  • Types of partnership
  • Essential components and formats
  • Barriers to delivery: identifying and managing risk
  • Evidencing need and understanding the beneficiary


Evaluation

  • Commercial opportunities appraisal process
  • Common mistakes


Maximising academic and commercial outputs

  • Impact
  • HEBCIS