KNOWLEDGE EXCHANGE Training FOR HIGHER EDUCATION
Writing Research Commercialisation Bids
AIM
To help academics, research students and support staff to develop commercial proposals which gain support.
LEARNING OBJECTIVES
- Appraise the types and purposes of commercial proposals
- Justify the need and demand of the beneficiary group
- Plan to manage intellectual property in the context of the project
- Critique various proposal formats
- Plan to deliver a compelling pitch
- Assess and plan to manage project risk
DURATION
1 day
WORKSHOP CONTENT
Understanding the Brief
- Types of proposals
- Benefits of a proactive approach
- Strategic fit
- Capital and revenue issues
Developing the Proposal
- Purpose of a proposal
- Evidencing need and understanding the beneficiary
- Common intellectual property issues
- Essential components and formats
Presenting the Opportunity