Business Development in Higher Education
Duration: 1 day (9.30-4.00)
Maximum number of participants: 20
Cost: £250 per person
This workshop aims to help research and enterprise staff to become aware of commercial challenges and opportunities within their institution. The workshop considers a wide range of tools for commercialising intellectual property. For a programme that considers the academic perspective of knowledge transfer please refer to The Entrepreneurial Academic or The High Value Consultant.
CONTENT
Intellectual Property: Origins and Applications
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Establishing an enterprising environment
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Policies and procedures
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Recognising and overcoming barriers to Knowledge Exchange
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Common planning, delivery and accountability issues
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Reconciling multiple demands
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Managing perceptions: policeman, fire-fighter or salesman
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Tactics and strategies to accelerate cultural change
Evaluating the Prospect
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Identifying, evaluating and protecting IP
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Capacity and capability
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Routes to market: commercialisation continuum
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Market testing
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Client expectations and customer service
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Publicising successes
Developing the proposal
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Evaluating and prioritising needs with related benefits
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In scope and out of scope
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Focus on objective measures
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Constructing a negotiable deal
Account management in HE
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Working with external agencies
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Deploying a wide and varied product range
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Avoid the funding gap by trading up
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Collaborating to deliver
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Effective commercialisation through Applied Research Centres
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Building a pipeline of new work
Click here to book a place on this course
Reading List:
Click here for the reading list
