Duration: 1 day (9.30-4.00)
Maximum number of participants: 20
Cost: £250
Understanding the Brief
- Types of proposals (1-day to multi-year,
collaborative, internal/external, private/public/voluntary)
- Purpose of a proposal
- Strategic fit
- Need and demand
- Capital and revenue issues
- Common project management issues in University-Business collaborations
Developing the
Proposal
- Evidencing need and understanding the beneficiary
- Intellectual Property (foreground and background,
University, client)
- Essential components
- Formats
- Evaluation
- Common mistakes
- Pitching
- Market building (product lifecycle, diffusion of
innovation)
- Funding plan
Maintaining Relationships
- Winning support by canvassing influencers
- Establishing credibility (profile, letters of
support, project sponsors and champions)
- Understanding commercial drivers and benefits
- Helping the team to navigate the Planning, Pilot,
Implementation and Completion phases
- Working with interdisciplinary teams
Ensuring Delivery
- Identifying and managing risk
- Reporting: interim, final, financial, outputs
- Exit strategy - planning for scalable and
sustainable growth
- Nourishing teaching and research activity
Click here to book a place on this course
Reading List:
Click here for the reading list
What do you do first? Developing a business idea, testing your idea, protecting intellectual property and insurance....
How to keep business records? What exactly is cash flow and how do you go about fundraising for business?
How to carry our market research, promotional campaigns and get your product sold!
