Developing Training Courses for Commercial Clients
Duration: 1 day (9.30 – 4.00)
Maximum number of participants: 20
Cost: £250
This workshop aims to help academic and support staff to develop full cost recovery training courses for employers from existing undergraduate and post graduate modules.
CONTENT
The day is divided into four sections with regular breaks for drinks, refreshments and lunch.
What courses could we develop?
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Assessing capability and capacity within the academic team
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Assessing readiness of UG/PG materials to go to a professional market
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Developing a prototype product to test in the market
What does the market want?
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How to research the market for training courses
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How to target your niche
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SWOT analysis to identify solutions
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Product and service expectations
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Promotion and selling of open and in-house courses
Delivery and evaluation
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Understanding the demands of a professional audience
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Building sustainable teams
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Delegate and course evaluation and improvement
How to sell even more after the first course
Click here to book a place on this course
Reading List:
Click here for the reading list
