A practical guide for academic faculty to begin commercialising their research. The book balances the needs of teaching, research and innovation to develop academic entrepreneurs that will have a positive long-term impact upon the academy, the economy and society as a whole.
Click to download first chapter and table of contents.
Price is £20 plus £3.00 post and packaging for the UK and £7.00 for overseas.
What do you do first? Developing a business idea, testing your idea, protecting intellectual property and insurance....
How to keep business records? What exactly is cash flow and how do you go about fundraising for business?
How to carry our market research, promotional campaigns and get your product sold!
